HACKNEY MOVES TO THE FLYEST UK HALF MARATHON. LET’S FLY, HACKNEY.

(@hokaeu,2026)

HOKA PUTTING HACKNEY ON THE MAP.

Hoka really moving like the flyest in the game right now. Putting Hackney on the map by bringing more than just a race and bringing on a weekend festival celebrating the sport is how a brand moves to climb straight to the top. Hoka on a Linsanity type of run since the start of marathon season bringing a Knicks level culture to the streets of North-East London. An army of 27,000 runners, and 60,0000 supporters raising £4 million for charity whislt bringing vibes and energy to a race is exactly the direction we want to see the Big Smoke moving. Coming from the Northside of the river, Hackney Moves showing out their sauce to the people like Bukayo Saka pulling up in front of the Emirates. Gotta give Hoka its flowers the way the brand showing up in full bloom - its time to migrate to the top of the running scene because the birds wanna say LET’S FLY.

(@sapgoodenergy,2026)

CAN’T PANCAKE DAY BE EVERYDAY?

SAP Good Energy are doing things differently and you know what, it’s working. They say if it ain’t broke don’t fix it but there’s something about a gamechanger that brings a different type of energy to the purest sport in the world, and you don’t get pancakes at the finish lines of most major races, and who doesn’t like pancakes. SAP proving energy doesn’t have to be thick gels being forced down but simple fuel made up of just Himalayan salts and Canadian maple syrup. No wonder it’s the Canadian maple making everyone look like a prime Alphonso Davies the way they motion through the Hackney route.

HACKNEY MOVES

This isn’t just about the running, it’s about a celebration of the sport, it’s the vuvezelas ringing round Cape Town, lighting the beam in Sacramento or tailgating March Madness, Hackney Moves is taking over. With the Hackney Half as the main event, surrounding the weekend was music, entertainment, food and an overall Welcome to the Party in the North East of the Big Smoke. 2027 shaping up to be the most revolutionary rise the sport has ever seen, a sold out Hackney Moves is expected and get yourselves laced up for the biggest running vibe in the calendar year.

NOTHING LEFT UNCLAIMED.

(Hackney Moves, 2026)